The Smart Retailer: Hyper-Personalizing Customer Journeys via Azure Databricks
Modern retail has moved far beyond simple loyalty programs. In 2026, the global data analytics market is expected to hit $108.79 billion. This growth highlights a massive shift toward data-driven decision-making. Customers no longer accept generic advertisements. They demand "hyper-personalization." This means receiving the right product recommendation at the exact moment of need.
To achieve...
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